Sports Industry Contract Updates for the Middle of August

As much of the world enjoys end-of-summer traveling, Delta is hard at work solidifying its partnership with the WNBA, and Pitbull is ready to get back to school. Non-alcoholic beverages continue to have their moment, and KD just can’t get enough of Paris after coming home with the Gold for Team USA.

1. Pitbull purchases naming rights to Florida International University’s football stadium for the next 5 years.

   1. Pitbull will pay FIU $1.2 million per year, and has the option to renew for an additional 5 years.

   2. As part of the agreement, Pitbull will create an anthem for the school, make 12 social media posts per year and appear at one athletics funding event per year. In return, Pitbull will get to use the stadium 10 times per year, and his vodka company (Voli 305 vodka) will be the preferred brand of the stadium.

   3. ESPN

2. Arsenal FC names Athletic Brewing as its official non-alcoholic beer partner.

   1. CNBC

3. Kevin Durant becomes minority owner of Paris Saint-Germain soccer club.

   1. Durant invested through his company, Boardroom Sports Holding, LLC, via Arctos Partners.

   2. Yahoo Sports

4. Richard Sherman and Sheldon Day’s Players Company partners with Mogul Club, a real estate investment firm designed to help accredited investors interested in investing in single-family rental properties.

   1. Sherman and Day formed Players Company to help educate and support professional athletes and other accredited investors with their investments.

   2. Forbes

5. WNBA names Delta Air Lines as its official airline partner.

   1. WNBA

Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.