Sports Industry Contract Updates for the End of August

As summer comes to a close, partnership deals are booming. From sneakers to chocolate, every industry is hoping to get a piece of the profit. For the sake of us consumers, let’s hope Angel Reese’s collection is a bit more affordable than Ruth’s jersey.

1. USA football makes Oakley its official eyewear sponsor in advance of the 2028 Olympics.

   1. USA Football

2. Aflac partners with the University of Colorado Buffaloes football team to provide custom headsets for the upcoming season.

   1. The coaching staff’s headsets will be designed to match the players’ uniforms each week.

   2. CU

3. Hershey’s Reese’s partners with Angel Reese to create a Reese’s Pieces logowear collection.

   1. Logowear will feature the new “Reese’s Angel” logo.

   2. Yahoo Sports

4. Babe Ruth’s “called shot” jersey sold for $24.12M.

   1. This sale sets the auction record for most expensive sports collectible ever sold, topping a Mickey Mantle Topps card which sold for $12.6M in 2022.

   2. ESPN

5. Duke forward Cooper Flagg signs endorsement deal with New Balance.

   1. ESPN projects Flagg will be the first pick in the 2025 NBA draft.

   2. ESPN

6. Kelce brothers sign a $100M+ deal with Amazon for their New Heights podcast.

   1. WSJ

Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.