Happy New Year! After a quiet end to 2024, 2025 is rolling in in-style, with Sephora Canada and Kristin Juszczyk leading the way. Media remains a hot topic as the Venu Sports venture is abandoned, fueling the already glaring antitrust concerns.
Sephora Canada partners with the Toronto Tempo, becoming the first sponsor of the new WNBA expansion franchise.
Designer Kristin Juszczyk and entrepreneur Emma Grede are working with Fanatics to create Off Season, a luxury fashion line.
Kristin Juszczyk is the wife of Kyle Juszczyk, fullback for the San Francisco 49ers. Her work gained widespread fame when Taylor Swift wore a custom Kansas City Chiefs jacket designed by Juszczyk.
Disney's ESPN, Fox Corporation and Warner Bros. Discovery cancel plans to launch collective sports streaming service, Venu Sports.
Instead, Disney plans to join forces with Fubo TV to create a streaming service that combines Hulu + Live and Fubo TV. Fubo had initiated an antitrust lawsuit against the Venu Sports partners last spring. Fubo has dropped the case, but other media companies are concerned Fubo was bought off by Disney, while the antitrust concerns persist with this new venture.
The Golden State Valkyries sign CarMax as one of the team's founding partners.
Women's basketball league Unrivaled partners with Under Armour.
Redbull Arena to be renamed Sports Illustrated Stadium.
The partnership will last for 13 years, and Sports Illustrated Tickets will be the official ticketing partner for all events hosted in the stadium, starting in 2026. This is Sports Illustrated's first ever stadium naming rights partnership.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.
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The cancellation of the Venu Sports streaming service raises some eyebrows, especially with all the antitrust chatter. Meanwhile, brands like Under Armour are stepping up their game with partnerships in women's leagues. If you're trying to keep fit while following these developments, Sweat440 customer service can guide you through their various workout options. They make it simple to choose what fits your lifestyle best. It’s all about staying active and engaged in this dynamic sports world!