Everybody clear your Intuit Dome-style sneaker shelves - sneaker deals are on the rise, from the pros to college athletes. School is officially back in session and NIL deals are booming, and MLB players aren't the only ones getting a helmet make-over this fall - the New York Islanders land a new helmet sponsor while concurrently upgrading their arena technology.
Fanatics partners with lululemon to create licensed NHL logowear.
University of Miami QB Cam Ward signs NIL deal with ADIDAS.
The deal is said to cover both footwear and apparel.
Angel Reese extends her partnership with Reebok.
The extension includes a signature shoe, targeted for release in 2026.
The New York Islanders and UBS Arena name Viam the "official AI technology partner" of the team and arena.
Viam also became the Islanders' hemet sponsor as part of the deal.
Rutgers basketball guard Dylan Harper signs NIL deal with Red Bull.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.
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Sneaker deals and NIL contracts are booming, from college athletes like Miami QB Cam Ward with Adidas to pros like Angel Reese extending with Reebok. The New York Islanders upgraded their arena tech with Viam as their new helmet sponsor. Meanwhile, Fanatics teams with lululemon for NHL logowear. Just like Moto X3M’s thrilling bike stunts, the sports industry is revving up for an exciting season of innovation and partnerships.