Swifties aren't the only third-parties celebrating the potential Kansas City three-peat - so is Pat Riley. Red Bull is hot on motorsports - after its recent success with Formula 1, it is set to return to NASCAR. And the brand new Women's Lacrosse League signs a major brand as its title sponsor.
NFL signs deal with Pat Riley to use his trademark "three-peat".
While serving as head coach of the Lakers, Pat Riley trademarked "three-peat" after the Lakers won back-to-back NBA championships in 1987 and 1988. Though the Pistons dethroned the Lakers in 1989, Pat Riley is able to capitalize on his trademark everytime a team is up to win three consecutive championships.
Red Bull partners with Trackhouse in its return to NASCAR.
Maybelline to become title sponsor for the Women's Lacrosse League.
WNBA stars Lexie Hull and Kate Martin sign with Athleta as brand ambassadors.
Formula 1's Charles Leclerc signs deal with Eight Sleep as an ambassador and investor.
Texas Longhorns QB Arch Manning signs NIL endorsement deal with Red Bull.
The deal is reported to be valued at $6.6M, the highest valued endorsement deal with any college or high school athlete.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.
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