Sports Industry Contract Updates for the Beginning of April
- Kirsten Flicker
- 18 hours ago
- 1 min read
Golden State is back in the playoffs, likely thanks to Steph and Michelle's new sports drink. And the other Golden State is getting ready for its inaugural season, signing a new partner that is already a known name in the women's basketball world. Elsewhere in women's sports, the NWSL lands a multi-year deal with AT&T as the league continues to thrive.
NFL adds Under Armour as new footwear and glove partner.
Though the NFL has not announced the length of the contract, it describes the partnership as "long-term".
Under Armour previously partnered with the NFL from 2006 through 2020.
Steph Curry and Michelle Obama launch Plezi - a healthier sports drink option.
Golden State Valkyries partner with Sephora.
Sephora previously signed a multi-year deal with Unrivaled basketball, making this their second multi-year partnership with a women's basketball franchise.
Sephora will receive the naming rights to the team's performance center - to be called the "Sephora Performance Center". Sephora will also create exclusive digital content for the team.
NWSL and AT&T agree to multi-year partnership.
As part of the agreement, AT&T will sponsor a Player of the Week award as well as the first-ever NWSL Awards Show, which will include an MVP award. It will also receive in-stadium branding such as goal-line signage.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.
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