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Sports Industry Contract Updates for March

Kirsten Flicker

Happy March Madness! As spring officially begins, warm weather sports are eager to be the main attraction, with many partnership deals being announced. And ski season comes to a close with some exciting news leaving all skiers and après-skiers excited for next winter.

  1. Alex Cooper's Unwell Hydration brand to be official partner of the NWSL.

  2. Delta becomes official airline partner of the PGA.

  3. Churchill Downs extends partnership with Ford through 2029.

  4. J.Crew signs multi-year partnership with U.S. Ski & Snowboard to create an après-ski lifestyle apparel brand.


Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.

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