Mar 16, 2024
With its television programs drawing strong ratings behind the return of Dwayne “The Rock” Johnson to the ring and a new deal with Logan Paul’s Prime Hydration, WWE has been on a business roll ahead of next month’s WrestleMania. The question lingering in the background during that time has been about the potential effect of a sex-trafficking lawsuit filed against former chair Vince McMahon in January. The fallout was hard to gauge in part because so much remained unknown about the suit, including the names of figures that it identified only as corporate officers.
The revelation this week that key WWE executives Nick Khan and Brad Blum were among those names—though neither is alleged to have participated in or known about abuse of any kind—has brought back to prominence questions about whether the lawsuit will affect the company’s dominant position in sports media and sponsorship.
So far the answer appears to be “no.”
Source: Front Office Sports