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USC Star JuJu Watkins Inks NIL Deal With Makeup Company

Oct 29, 2024

JuJu Watkins doesn’t need to go outside her endorsement portfolio to get glammed up.

The University of Southern California star has inked a partnership with NYX Professional Makeup. The terms of the deal were not disclosed, but it’s believed to be among the first college athlete sponsorship agreements with a professional makeup company.

Watkins, the Big Ten’s unanimous Preseason Player of the Year, is the first of many athletes that NYX Professional Makeup plans to partner with as the beauty brand dives deeper into such agreements after securing deals with teams like the WNBA’s New York Liberty and NWSL’s Angel City FC.

Source: Sportico

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