Ambush. Fiasco. Pile of dung. Nonsense.

These are some of the words and phrases to describe the $4.7 billion jury verdict against the NFL in the Sunday Ticket case—parlance used by not just the NFL but also sports law experts interviewed by Front Office Sports. Earlier this month, jurors agreed with the plaintiffs that the league broke antitrust law by colluding to keep the out-of-market package priced artificially high and with a take-every-game-or-none approach.