top of page

The House v. NCAA Settlement Probably Won’t Kill NIL Collectives

Aug 16, 2024

The biggest headline coming out of the settlement proposal for the House v. NCAA class action lawsuit over name, image, and likeness rights is the potential for a revenue-sharing agreement between schools and players.

But the 300-page proposal also includes an entire section that would hand unprecedented control over name, image, and likeness deals to the NCAA. The goal: to weed out NIL deals considered “pay-for-play,” where NIL collectives and boosters offer astronomical sums in exchange for miniscule marketing activities.

Source: Front Office Sports

bottom of page