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The Break Point Boost: Netflix's New Documentary's Effect of Social

Feb 8, 2023

How do you get people who don’t care about tennis to care about tennis? A Netflix docuseries might do the trick. After all, it’s worked before. And so “Break Point,” a behind-the-scenes documentary about professional tennis, was born.

Hoping to duplicate the “Drive to Survive” effect that boosted Formula 1’s popularity massively, particularly in the United States, Box to Box Films (the same company behind “Drive To Survive”) was given access to some of the ATP and WTA’s most promising young talent during the 2022 season. The docuseries aims to tell the story of a sport in transition. As legends like Rafael Nadal and Serena Williams approach their career’s end, who will take over?

News of the show received a lot of support from the tennis community with promotion across Netflix, ATP, WTA, Grand Slam and player social media channels.

Netflix released the first five episodes of the docuseries on January 13th, just before the start of the Australian Open. Each episode closely follows one or two players, usually at a specific tournament. This round of episodes focuses on Nick Kyrgios, Taylor Fritz, Matteo Berrettini, Felix Auger-Aliassime, Casper Ruud, Ons Jabeur, Maria Sakkari, Paula Badosa and Ajla Tomljanovic.

Source: Zoomph

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