Boomer Esiason’s status as a prognosticator of the sports media business is now going through the roof.

On Wednesday, the former NFL star and recently departed CBS Sports analyst predicted the NFL would sell its pair of 2024 Christmas Day games to Netflix, by far the biggest player in streaming but heretofore a more limited player in live sports.

The comment took many by surprise but now is potentially coming true. Puck reported late Thursday that “it looks like Netflix will wind up carrying the two NFL games.” The deal, should it happen, will mark a further escalation of the league’s strategy around the holiday, which began in earnest in 2022 and grew much more serious last year with a high-profile tripleheader that crushed the NBA’s rival slate of games in viewership.