The biggest entity in college football is potentially headed to the biggest boom town in sports, another sign of fast-changing conditions across the business of sports — but one that comes with some challenging optics.

The Big Ten Conference is considering shifting its football title game from its traditional Indianapolis setting to Allegiant Stadium, home of the Las Vegas Raiders, with a bidding process still in its early stages.

If completed, the move would extend the ongoing sports expansion in Las Vegas and perhaps more directly represent the conference’s new coast-to-coast footprint. It also follows several other NCAA events now regularly held in Sin City or scheduled for there, including several Pac-12 Conference football title games, college basketball’s Final Four, and college hockey’s Frozen Four.