The NWSL’s two expansion teams and new $240 million media-rights deals are already paying off big-time for the fast-growing women’s soccer league. Halfway through the season, the NWSL is on pace to shatter records around attendance and viewership.

Heading into Week 14, the NWSL has already crossed the one million mark for total match attendance, representing the fastest journey to that number in a single season. Last year, the league surpassed one million fans at games after Week 18.