Until recently a staunch opponent of gambling, the NFL is now deepening its involvement with the burgeoning space.

NFL licensee Aristocrat Gaming will introduce an NFL-themed slot machine at casinos around the country beginning this fall. The machines will feature both league and team branding, building on the NFL’s first casino licensing deal first struck in 2021.

The league’s SVP of consumer products Joe Ruggiero said the machines “represent an opportunity to bring the league closer to our fans in a new area.”