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Apr 5, 2023
This year’s NCAA March Madness tournament hit the highest of highs and lowest of lows television-wise.
Only one day after the Women’s Final between LSU and Iowa set a record for TV viewership, Monday’s Men’s Final between Connecticut and San Diego State sank to record TV lows.
CBS Sports’ telecast of the Huskies’ 76-59 win over the Aztecs averaged 14.69 million viewers, according to Sports Media Watch
That was down 14% from the 17.05 million average who tuned in for last year’s Final coverage across Warner Bros. Discovery Sports’ TBS, TNT, and TruTV.
It was the lowest viewership on record for the men’s title game behind last year and 16 million for Villanova-Michigan in 2018.
Source: Front Office Sports
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