One of the most impactful and lucrative athlete endorsement deals in sports history is now over.

On Monday, golf icon Tiger Woods confirmed growing rumors that he is ending his 27-year relationship with Nike. The athletic footwear and apparel company is believed to have paid Woods an estimated $500 million since signing the superstar in 1996 at just 20 years old and has been deeply intertwined with the ups and downs of his career, including 15 major tournament victories and 82 PGA Tour event wins. But Woods is parting ways with Nike for what “will certainly be another chapter.”

“I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods said on X. “The days since have been filled with so many amazing moments and memories.”

Nike, for its part, was gracious publicly, posting on Instagram: “It was a hell of a round, Tiger. … You challenged your competition, stereotypes, conventions, the old-school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge, we’re grateful.”