University of Michigan football coach Jim Harbaugh believes a revenue-sharing system is needed to pay college athletes as lucrative broadcast deals continue driving conference realignment en masse.

“What I don’t understand is how the NCAA, television networks, conferences, universities, and coaches can continue to pull in millions, and in some cases billions, of dollars in revenue off the efforts of college student-athletes across the country without providing enough opportunity to share in the ever-increasing revenues,” Harbaugh said, per Alejandro Zúñiga of 247 Sports. “Who do we all go to watch? Who do we all go to see? … They need to share in the profits.”

Harbaugh’s comments came Monday during his press conference ahead of Week 1 of the college football season. The school has suspended Harbaugh for the first three games of the season for his alleged violations during the COVID-19 dead period.