FanDuel parent Flutter Entertainment has solidified its plans to have an American stock listing, with trading set to begin just days before one of the biggest events for sports betting in the U.S.

Confirming months of development, the Ireland-based Flutter will have a listing on the New York Stock Exchange beginning Jan. 29. Aimed at occupying a greater presence in its top market, Flutter’s move will be joined by a planned delisting on the Euronext Dublin exchange while keeping a separate listing on the London Stock Exchange.

That start of trading comes just 13 days before Super Bowl LVIII in Las Vegas. Along with March Madness, the Super Bowl typically ranks as one of the top draws each year for sports bettors, and the upcoming NFL title game at Allegiant Stadium is expected to raise the prominence of legal sports betting even more.