top of page

ESPN Bet Remains Optimistic Heading Into Pivotal Year 2

Sep 2, 2024

As the NFL season rolls around, ESPN approaches the first anniversary of the launch of its first sportsbook, ESPN Bet.

Since ESPN entered a 10-year, $2 billion partnership with Penn Entertainment and rebranded the Barstool Sportsbook to ESPN Bet, the sports media giant has yet to achieve significant gains—at least in terms of market share.

In a May report by Eilers & Krejcik, ESPN Bet had secured only 2.8% of the online sports betting market share compared to a combined 74% by FanDuel and DraftKings. Penn president Jay Snowden said last year that the company is projecting 20% market share by 2027.

But ESPN claims it’s where it wants to be. During the company’s media day in Bristol, Conn., on Wednesday, Mike Morrison, VP for ESPN Bet and ESPN Fantasy, told Front Office Sports that ESPN is “happy” with its growth.

Source: Front Office Sports

bottom of page