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ESPN Bet at Critical Point As Penn Reports Quarterly Earnings

Nov 8, 2024

Penn Entertainment met expectations in the third quarter—but the next few months are a critical period for the success of its sports betting partnership with ESPN.

The company reported Q3 2024 revenues of $1.64 billion, about a 1.2% increase from the same period in 2023, and nearly in line with Wall Street’s $1.66 billion projection. The company’s stock was up 5.15% at the closing bell Thursday.

Penn’s interactive segment, driven by ESPN Bet, recorded $244.6 million in revenues, up 24.6% compared to the same period last year, but also nearly doubled its EBITDAR loss in the segment to $90.9 million.

Revenue growth was driven by the sportsbook’s growing user base. Penn reported 3.9 million digital users, an 85% increase in the last year, and a No. 3 ranking among all sportsbooks in weekly active users, behind the two sports betting giants, FanDuel and DraftKings. ESPN Bet also launched in New York in September, the company’s 19th state.

“Prior to the start of football season, we released several product enhancements and ESPN integrations to our ESPN Bet offering. These product improvements helped contribute to a higher parlay mix and sportsbook hold during the third quarter,” Penn CEO Jay Snowden said.

Source: Front Office Sports

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