As the NFL reaches the home stretch of the 2023 season, the league’s increasing off-field earning power continues to show why football remains king among U.S. professional sports.

Early projections for the 2024 NFL salary cap are reportedly coming in at more than $240 million, representing a significant increase over this season’s $224.8 million that each team is allowed to allocate for player contracts.

Multiple reports say that next year’s salary cap won’t be officially set until at least January, but NFL team owners are expecting a third straight year of major growth as league revenues are fully recovered from the pandemic.