There are signs of stress everywhere for the regional sports network business, perhaps no more so than with the ongoing drama surrounding Diamond Sports Network. But Bulls and White Sox owner Jerry Reinsdorf is still entering that troubled landscape with an ambitious development of a new RSN for the Chicago market.

Reinsdorf has completed a deal with Tennessee-based Standard Media to create the Chicago Sports Network, which will become a key player in the No. 3 U.S. media market. CHSN, as it will be known for short, will show both of Reinsdorf’s teams, as well as the NHL’s Blackhawks. The Bulls and Blackhawks will begin airing on CHSN this fall, while the White Sox will follow beginning with the 2025 season. All three teams have been aired since ’04 on NBC Sports Chicago, which is now expected to shut down.