Last week, THE Ohio State University in Columbus, Ohio trademarked the word “THE” for use on all university and athletic apparel. This...

Even before the arrival of the NCAA Transfer Portal and the one-time transfer rule that allows all college athletes to change schools...

If you’ve been following the drama of NIL and the growing utilization of the transfer portal in collegiate athletics, you know the two...

On Wednesday, Alabama Coach Nick Saban ruffled some feathers in the college football world when he accused Jimbo Fisher of buying his #1...

In February, California State Senator Steven Bradford introduced the College Athlete Race and Gender Equity Act. The bill currently sits...

The NCAA’s Division I Board of Directors issued new name, image, and likeness ("NIL") guidance on Monday to clarify the NCAA's existing...

Last week, Division I leaders met and discussed the need to enforce the NCAA’s name, image, and likeness interim policy. After dropping...

With all the chaos surrounding the NCAA right now, many people recognize that the current model is in need of change. Whatever that...

After inking deals with professional leagues for certain player data, including the NFL, NBA, and MLB, sportsbooks are now shifting gears...

Mississippi and Tennessee have each amended their name, image, and likeness (“NIL”) laws to allow schools to facilitate NIL deals....

The NCAA’s infractions process has long been criticized for lengthy investigations, selective enforcement, and arbitrary and...

It’s March so all eyes are on college basketball. This year, the men’s and women’s tournaments present a unique opportunity for brands...

After years of complaints about the National Collegiate Athletic Association’s (NCAA) handling of infractions, Senators Marsha Blackburn...

Adidas announced that it will be launching a name, image, and likeness (NIL) network that will be open to every eligible student-athlete...