Happy New Year! After a quiet end to 2024, 2025 is rolling in in-style, with Sephora Canada and Kristin Juszczyk leading the way. Media...

As the NBA’s February 6 trade deadline approaches, the Heat’s Jimmy Butler declared in a postgame press conference that he was unhappy...

Attention New Yorkers - it's time to hang up those American football jerseys for the season (sorry Jets and Giants fans, you know it's...

Everybody clear your Intuit Dome-style sneaker shelves - sneaker deals are on the rise, from the pros to college athletes.  School is...

With the House settlement being granted preliminary approval [i] earlier this month, many have begun to speculate about what name,...

Between NFL starting at 9:30am and an unforgettable MLB playoffs, who has the time to keep up with all the deals flying around the sports...

Sweater weather is just around the corner and everybody seems to be getting their fall wardrobes ready. NBA jersey patch sponsorships are...

Gone are the days where stadiums are named after lawyers and uniforms are so pristine they can’t even be bothered to include players’...

As summer comes to a close, partnership deals are booming. From sneakers to chocolate, every industry is hoping to get a piece of the...

As much of the world enjoys end-of-summer traveling, Delta is hard at work solidifying its partnership with the WNBA, and Pitbull is...

As July comes to a close, so does a few highly anticipated deals. However, not without drama, as the battle between the NBA and TNT...

July got off to a slow start during the week of July 4th, though Q3 deals are now underway.  Headlining the week is the NBA’s...

While the spotlight this week was on the NHL, who hosted game 7 of the Stanley Cup Finals which the Florida Panthers won for the first...